At the end of 2022, a single word reshaped my entire existence – Ikigai.
No, it’s not an “icky guy” to steer clear of; it’s a profound Japanese concept that holds the key to living a life filled with joy and purpose. Today, I’m thrilled to share how Ikigai has transformed my life and why it’s a message everyone needs to hear.
Unveiling Ikigai: A Japanese Path to Joy and Purpose
Ikigai is more than just a word; it’s a philosophy for creating a life that is not only fulfilling but also abundant. When you integrate Ikigai into your life, remarkable things happen – a life that feels genuinely amazing unfolds, and business ventures become not just profitable but deeply meaningful.
I want everyone to know about Ikigai, so if you haven’t already, please like and share this podcast to spread this transformative message worldwide.
Awakening to Ikigai: A Personal Journey
For me, Ikigai became a catalyst for personal awakening. It made me realize that up until that point, I had been navigating life incorrectly. Let me share with you the power of Ikigai and how it can bring a profound change to your life and business.
The Four Pillars of Ikigai: Building a Life of Purpose
Ikigai is built on four pillars, each playing a crucial role in crafting a life of joy and purpose:
Doing What You Are Good At
Doing What the World Needs
Doing What You Will Be Paid For
Doing What You Love
Typically, in our careers, we focus on what we are good at and what we will be paid for. However, as we go through life, we often reach a point where we yearn for more, where we question the meaning of life itself.
Navigating the Ikigai Journey: A Personal Reflection
My Ikigai journey began by assessing what I was good at. I realised that merely being good at something wasn’t enough; I needed to align it with what the world truly needed. This introspection significantly narrowed down my focus and set the stage for the next step.
Once you have a refined list of what you are good at and what the world needs, the next question is crucial – will you be paid for it? Money is the currency of the world, and ensuring your ventures are financially viable is integral to the Ikigai philosophy.
The Heart of Ikigai: Doing What You Love
The final and perhaps the most critical step in the Ikigai journey is doing what you love. These are the ventures that resonate with your passion and purpose. If you find something you love, it’s a clear sign that you’ve uncovered a venture worth pursuing.
Living the Ikigai Lifestyle: A Personal Example
In my own Ikigai journey, I discovered my purpose – to help entrepreneurs launch ventures that contribute positively to the planet. My passion for coaching, business strategy, and planning aligned perfectly with what the world needed. Creating a brand based on these principles allowed me to do what I loved, and the abundance followed naturally.
Conclusion: Embracing Ikigai for a Fulfilling Life
As you embark on your Ikigai journey, remember that the ventures you create should align with all four pillars – what you are good at, what the world needs, what you will be paid for, and what you love. This alignment is the key to not just a successful business but a life filled with joy and purpose.
And here’s the beauty of it – when you create what the world needs and what you’ll be paid for, there’s no need to sell. You naturally attract clients, create value, and watch as abundance flows into your life.
It’s time to stop creating ventures that don’t align with Ikigai’s pillars. Your life, your wealth, and your abundance depend on it.
If you’re eager to dive deeper into Ikigai:
- Sign up to the STAR Wealth Mastery School launching March 1st 2024: https://emmawrightwealth.kartra.com/page/starmasteryschool
- Access the 4 part video series for free now: https://emmawrightwealth.kartra.com/page/starcodevideoseries
- Listen to the Wealth Unchained Podcast here to hear the full audio around iKigai: https://open.spotify.com/episode/23F5jmLURnUoJvYA2f7y8T?si=v__B78jhQtigLkKv1A-4ww
Emma Wright, Founder of Independent Wealth & Star Wealth Strategic Planners Limited



